Business growth is certainly a hot topic on every business owner’s mind. Today, we’d discuss our top 5 tips to help you grow your home services business. As a bonus, we’d save you the lengthy introduction and begin right away!
1: Seek referrals from existing customers, friends, and family
This tip needs no further explanation. Tap into your existing network. This can be a source of qualified leads, especially from existing customers and they may know other potential customers looking for your service.
2: List your business on Google, gain reviews, and allow customers to book your service or setup an appointment directly from your website
Most customers (including you) use google to find information. Looking for a cleaner? Google “Cleaners near me”. Looking for a plumber? Google “Plumbers near me”. You get the point. Setup a google listing for your business and link it to your website. If you don’t yet have a website, check out any of the drag-and-drop website builders like WIX, Shopify, or ConvertLabs. You can also find a specialized website developer locally or online via Fiverr or Upwork.
Your website should make it easy for customers to book your service or setup an appointment. Also, don’t forget to remind happy customers to leave a 5 star review on your google listing. This will boost your rankings when the next prospect searches for your service.
3: List and advertise on home services marketplaces (see top recommendations below)
Thumbtack – For home services, events, and more
TaskRabbit – For all home services, moving, and more
HouseKeeper.com – For home cleaning and house keeping services
Care.com – For housekeeping, child care, pet care, senior care, and more
Houzz – For home remodeling, repairs and installation
4: Paid Search Ads on Google
Google Search Ads has a higher probability of success compared to Facebook or Instagram ads. Prospects are much more likely to find your service from google vs remember it from your Facebook Ad. This is due to the higher likelihood to buy when searching for the “X services near me”. Facebook ads are great for impulse buying of products, but Google Search Ads is better for services as its a great way to ensure your website ranks at the top and are seen by customers in your area. Before pursuing this option, be sure to learn more about the process to ensure you target the right keywords and budget correctly to get the best results.
5: Local sponsorships and community flyers
The goal is to get your business seen by those within your region. Setup flyers at or near popular local destinations. Local banner ads are also another more visible option. This is most ideal if placed on popular routes.
Liked this article? Feel free to let us know and share any future topic suggestions. Also, feel free to check out How to find workers for your home services business? next to ensure that you scale sustainably, without reducing service quality or creating major backlogs due to low staffing.